Q: Patti, I don’t completely understand what a serum is, or why I should be using one?
A: It’s okay, that’s why I’m here to help! Serums are a liquid formulation specifically designed to maximize penetration into the skin.
The main reason you want to use one is because of their effective nature: serums deliver more active ingredients and go deeper into the skin.
By being able to reach further into the skin, the serum is able to combat many common beauty complaints.