Q: Patti, I don’t completely understand what a serum is, or why I should be using one?

A: It’s okay, that’s why I’m here to help! Serums are a liquid formulation specifically designed to maximize penetration into the skin.

The main reason you want to use one is because of their effective nature: serums deliver more active ingredients and go deeper into the skin.

By being able to reach further into the skin, the serum is able to combat many common beauty complaints.

Read more about our Renormalizing Serum and the story behind why I created it.