What started as a diversion for Founders Kelly Cook and Tina Craig in September 2005, Snob Media has turned into an online publishing phenomenon. The two best friends from USC were looking for a creative outlet after leaving exciting careers in the entertainment and fashion industry that would fit in with their new roles as fulltime mothers. With a combined 20 years of experience in the fashion industry, Cook previously worked for designer Mark Eisen and Craig was an MTV Asia VJ, the ladies saw an opportunity in the niche luxury market and began their blog, BagSnob.com. They also started Beauty Snob, Jewel Snob, Couture Snob, Shoe Snob and Tot Snob which is now aggregated on SnobEssentials.com and includes travel, food & wine, décor and lifestyle.